The rise of Facebook video has led not only to a video hiring frenzy by publishers, but a veritable feast of food content.
The uncontested leader here is BuzzFeed. Its Facebook-only cooking channel, Tasty, has more than 30 million Facebook likes and was the No. 1 video creator on the platform in December with 1 billion views on its instructional videos for delicious-looking comfort dishes like pizza bread boat and mini chicken pot pies, according to Tubular Labs.
Another channel, BuzzFeed Food, ranked four, with nearly half a billion views. Upstart Tastemade and Tastemade Brasil also ranked in the top 10.
Business Insider has also jumped on the food porn trend. Its new general news vertical, Insider, launched Insider Food on Facebook last week, and the page has grown faster than Insider, already racking up 40,000 likes and contributing to Insider’s half a billion views.
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Another channel, BuzzFeed Food, ranked four, with nearly half a billion views. Upstart Tastemade and Tastemade Brasil also ranked in the top 10.
Business Insider has also jumped on the food porn trend. Its new general news vertical, Insider, launched Insider Food on Facebook last week, and the page has grown faster than Insider, already racking up 40,000 likes and contributing to Insider’s half a billion views.
More
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