05.08.13 | Lisa Campbell - The Bookseller Waitrose said the purchase builds on its growing presence as a "food expert" across a number of channels, including Waitrose TV and Waitrose Weekend magazine.
The 63-year-old publication, which contains recommendations and reviews of restaurants around the UK, was also sold with its website.
The Good Food Guide's current staff will continue to work for the publication, a spokesperson for Waitrose told The Bookseller. “It will be very much business as usual,” she said.
Rupert Thomas, Waitrose marketing director, added: “We aim to be the go-to shop for food lovers, and becoming the publisher of this well-loved guide will continue to develop our brand as an authority on good food. The Good Food Guide has a loyal following among our customers and we will continue to operate it as an independent authority on eating out within the UK.”
Consultant editor of The Good Food Guide, Elizabeth Carter, said that the title will continue to offer “the same high calibre, knowledgeable restaurant reviews which have helped the Guide become the respected publication it is today.” She said: “Joining the Waitrose family marks a new chapter in its prestigious history."
The Good Food Guide 2014 will appear from Waitrose as planned in September 2013 with no changes to trading terms on any current orders, the company said. For more information, please contact your normal contact at Compass Independent Publishing Services (head office 020 8996 5764).
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