Wednesday, April 15, 2015

WHAT IS NEW ZEALAND’S FAVOURITE EDMONDS RECIPE?


 Late last year publisher Hachette NZ asked New Zealanders, through a competition in the New Zealand Woman’s Weekly, to name their favourite Edmonds recipe. The response was overwhelming.

People didn’t just reply with a recipe, they explained why they loved it. The Edmonds Cookery Book is the stuff of memories. The scents are engrained in Kiwi childhoods, the flavours remind us of people we love and the results earn us kudos in our social circle.

The last time this question was asked was a decade ago and despite our evolving food culture, when it comes to baking, the Kiwi classics still reign supreme. In the latest Top 20 Banana Cake took the top spot once again. Other perennial favourites include Afghans, Ginger Crunch, Pikelets, Scones and the never-fail One Egg Chocolate Cake.

New additions to the Top 20 list are Pavlova and Cinnamon Cream Oysters, which further proves the oldies are still goodies.

Fiona Fraser, Editor of New Zealand Woman’s Weekly was thrilled with the partnership, and the response from Kiwis who love to bake. “I have my own memories of standing at the bench with Mum, attempting Hokey Pokey without burning it, or pretty pink and white Coconut Ice. The Edmonds Cookery Book remains on my recipe book shelf to this day. I knew Weekly readers would each have their own experiences with Edmonds to draw on, and wouldn’t hesitate to proffer their opinion on their favourites. There’s such heritage in both the Edmonds and the Weekly brands – it was a perfect fit.”

The new top 2o recipes are all included in a revised edition of Edmonds Classics, a compendium of New Zealander’s favourite Edmonds recipes which went on sale this week, 2015). The full list of the new Top 20 is reproduced below.

Edmonds Classics
$29.99 RRP
On sale 14 April 2015

New Zealand’s Top 20 Favourite Edmonds Recipes
1: Banana Cake
2: Afghans
3: Ginger Crunch
4: Scones
5: Pikelets
6: Sante / Chocolate Chip Biscuits
7: Mustard Sauce
8: Anzac Biscuits
9: Peanut Brownies
10: Shortbread
11: One Egg Chocolate Cake
12: Yoyos
13: Cheese Scones
14: Pavlova
15: Louise Cake
16: Bacon & Egg Pie
17: Cinnamon Cream Oysters
18: Hokey Pokey Biscuits
19: Cup Cakes

20: Carrot Cake

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