Food52, the social website for cooks
founded by Amanda Hesser and Merrill Stubbs, will set up a cookbook imprint at
Ten Speed Press called Food52
Works. Hesser and Stubbs will be involved "in shaping the
development and direction" of the line, for which Ten Speed associate
publisher Hannah
Rahill will be general editor.
The initiative delivers on the promise
the site made a year ago to "expand our publishing platform through an
innovative partnership with Random House Inc.," after Bertelsmann Digital
Media Investments was a significant contributor to a $2 million financing round
for Food52.
The line expects to publish three or four
books years, starting in spring 2015. Food52 executive editor Kristen Miglore
is writing the launch title, based on a popular site column: Genius Recipes: 100 Recipes That
Will Change the Way You Cook. Two single-subject books (on vegan
cooking, and baking) will follow that fall.
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