PW Cooking the Books
“I’m for anything that gets you through the night – be it prayer,
tranquilizers, or a bottle of Jack Daniel’s,” said the great American singer
Frank Sinatra about one of the great American whiskeys.
Or so say the ads on
Jack Daniel’s new line of whiskey, Sinatra Select.
And just as the American
whiskey industry seems to be collectively tapping into nostalgia, and bourbon
sales continue to rise, publishers are stepping in to help guide and inform
consumers. more
From fried chicken to ice-cream sandwiches and the future of the American diet, here are five May books we’re hungry for now. more
Cakes with More Than Meets the Eye
For years, baking blogger Amanda Rettke has given her readers new ways to "Let them eat cake." Now, the suburban Minneapolis resident has just had her first cookbook published, "Surprise-Inside Cakes: Amazing Cakes for Every Occasion – with a Little Something Extra Inside." Rettke is a master at creating cakes that yield edible surprises hidden inside. Imagine Russian nesting dolls, only made with cake and frosting. more
Just how well do cookbooks do at Avid Bookshop in Athens, Ga.? The bestselling book at Avid – period – is "Top Chef" judge Hugh Acheson’s James Beard Award–winning cookbook, "A New Turn in the South." Store owner Janet Geddis spoke to PW about her store's cookbook-themed events and the books her customers are hungry for. more
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