May 28, 2013 - PW
Today, Houghton Mifflin Harcourt announced the release of The 20 Best e-book series which will feature 20 original e-books, each containing 20 recipes from its Betty Crocker cookbooks.
Priced at 99 cents, the e-books will cover a range of topics from the 20 Best Pizza Recipes to 20 Best Birthday Cake Recipes for Kids. According to HMH, recipes are “hand-selected” by Betty Crocker cookbook editors and include full-color photographs
In launching the series, HMH hopes that by grouping recipes by topic it can entice cooks to pay 99 cents for a curated list of recipes rather than “getting lost in an online search.” “We are delighted to be able to present a contemporary, appealing collection of terrific recipes to meet the widely varying needs of today's busy, digitally savvy food lovers," says Natalie Chapman, HMH v-p and culinary publisher.