Tuesday, September 20, 2016

Lonely Planet Serves Up Food & Drink Imprint

Shelf Awareness

Lonely Planet is launching a new imprint, Lonely Planet Food. As the travel guide publisher explains, "Lonely Planet has been scouring the globe for over 40 years to find the best places to eat and drink when you're on the road. From street food to Michelin-starred restaurants, Lonely Planet's experts have tried it all. Now, through Lonely Planet Food we're sharing our knowledge and experience with food-lovers everywhere, so you can bring a taste of the world into your kitchen."

The imprint will include the From the Source cookbook travel series that made its debut last year. Lonely Planet Food titles on the menu include From the Source: Japan and From the Source: Spain (both publishing today), Food Trails: Plan 52 Perfect Weekends in the World's Tastiest Destinations (October) and Lonely Planet's Global Beer Tour (May 2017).

"Under the banner of Lonely Planet Food, we'll showcase our knowledge and passion for genuine local cuisine," Lonely Planet associate publisher Robin Barton said. "Food and drink is a huge part of the travel experience, and with Lonely Planet's global expertise and reach we're able to help lovers of food and travel discover exciting dishes, drinks and more."

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