With all of the ink he’s been receiving, you’d be hard-pushed not to be aware that Michelin-starred chef Josh Emett has his first cookbook just out.
He’s even graced the cover of this month’s Next — a rare move for a women’s magazine to put a bloke on the cover but Random House publicist Jennifer Balle laughs: “And why wouldn’t you put him on the cover?”
Jennifer says that she certainly can’t take the credit for all the coverage: “Josh is hugely respected both in food and media circles and everyone’s wanted a piece of the action. The swooning emails started early on so it’s been more a case of managing the coverage roll-out and keeping everyone happy rather than knocking on doors. I think we managed that without too much blood on the floor.”
Given Josh’s pedigree chef credentials, people have been genuinely enthusiastic in the lead-up to the publication of the cookbook, Jennifer adds.
“People were also excited about what a collaboration between Josh and Kieran Scott, one of our leading food photographers, would deliver. Kieran’s stunning, Old Master still lifes-inspired styling and atmospheric photographs have been singled out for special mention in all the review coverage so the book really does feel like it’s a celebration of two creatives at the top of their game. The Sunday Star Times, Sunday magazine ran with this photography back story at the weekend.
Illustration from CUT - the opening of the Duck section.