Never mind original recipes and writing skills, all you need are some quirky tics and a vintage motorbike.
Think of a title. Anything with “bible” in it is good, or any of the following: “ultimate”, “essential”, “fast”, “easy”, “delicious”. Don’t worry if the book doesn’t live up to these claims. The title is secondary to the cover photo. If you’re a woman, make sure you’re young and gorgeous. Be photographed in a flirty dress that hints at sexy and domestic in equal measure, while holding a tray of cupcakes in your perfectly manicured hands. It doesn’t matter if an anonymous home economist did the baking, your job is to pose. As you gaze at the camera, try to convey the sense that buying this book will give readers a glossy new allure.
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While many good cookery books do exist, not all are of the highest standard. Photograph: Alamy
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